External Grants as a Sole PI

    • Interacting Socially with Artificial Intelligence: Learning to Code, Communicate, and Collaborate with a Smart Robot. Teaching Development Grant. University Grants Committee of Hong Kong. 1/2021—6/2022.

    • Social Consensus on Ethical Dilemmas of Autonomous Vehicles in Hong Kong: A Comparison with Collectivist and Individualist Cultures. General Research Fund. Research Grants Council of Hong Kong. 9/2020—11/2021.

    • Role of Interactive Digital Technology in “Read/Only” versus “Read/Write” Cultures. Teaching Start-up Grant. University Grants Committee of Hong Kong. 6/2018—5/2019.

    • Smartphones as Advertising Tools: How Does the Specialization of Advertising Medium Increase Ad Credibility and Purchase Intention? National Research Foundation of Korea. 11/2015—10/2016.

    • Understanding and Promoting the Role of Wearable Devices as Effective Tools for Health Communication. National Research Foundation of Korea. 7/2015—6/2018.


Internal Grants as a Sole PI

  • Comment Moderation by Human vs. AI in Online Discussion. Strategic Research Grant. City University of Hong Kong. 9/2021—8/2023.

  • Future of Autonomous Vehicles: From a User Experience Perspective. Strategic Research Grant. City University of Hong Kong. 9/2018—8/2020.

  • Can the Internet of Things (IoT) be the Next Big Thing? Development and Validation of an Extended Technology Acceptance Model for IoT Adoption. Faculty Research Fund. Department of Media and Communication. City University of Hong Kong. 8/2017—7/2019.

  • Understanding the Role of Technological Affordances of Media Technology in Wearable Communication. New Faculty Start-up Grant. City University of Hong Kong. 9/2016—8/2018. [Role: PI]