Effects of South Korean Homogeneity on the Perceptions of Patients with Coronavirus Disease: A Comparison of Hybrid Social Identities in Hong Kong. Korean Studies Grant. Academy of Korean Studies, Ministry of Education, Korea. 2/2022–1/2023.
Interacting Socially with Artificial Intelligence: Learning to Code, Communicate, and Collaborate with a Smart Robot. Teaching Development Grant. University Grants Committee of Hong Kong. 1/2021–12/2022.
Social Consensus on Ethical Dilemmas of Autonomous Vehicles in Hong Kong: A Comparison with Collectivist and Individualist Cultures. General Research Fund. University Grants Committee of Hong Kong. 9/2020–11/2021.
Role of Interactive Digital Technology in “Read/Only” versus “Read/Write” Cultures. Teaching Start-up Grant. University Grants Committee of Hong Kong. 6/2018–5/2019.
Smartphones as Advertising Tools: How Does the Specialization of Advertising Medium Increase Ad Credibility and Purchase Intention? National Research Foundation of Korea. 11/2015–10/2016.
Understanding and Promoting the Role of Wearable Devices as Effective Tools for Health Communication. National Research Foundation of Korea. 7/2015–6/2018.